Generate UTM tracking links quickly with our free UTM Builder. Easily track your marketing campaign performance on Google Analytics and beyond.
A UTM tracking link builder is an online tool designed to help you easily create URLs with UTM parameters. UTM parameters are short text codes you add to a URL that allow you to track where website visitors come from, which specific campaign brought them, and how they interacted with your site.
You would want to use this tool to accurately measure the performance of your digital marketing efforts across different channels like social media, email, and advertising, making it simple to see what's working in your analytics reports.
Using the UTM tracking link builder is straightforward. Follow these simple steps:
google
, facebook
, newsletter
).cpc
, social
, email
, banner
).summer_sale_2023
, q4_promo
).running+shoes
).textlink
, banner_ad
, button_cta
).When someone clicks this generated link, the UTM parameters are sent to your analytics platform (like Google Analytics), allowing you to attribute that visit and subsequent actions to the specific campaign you created.
This UTM builder is incredibly useful for anyone running online marketing campaigns and wanting clear data on performance. Here are a few specific scenarios:
When sending out an email newsletter or a promotional email, you can use the builder to create unique tracked links for each button or link within the email. You might set Source=newsletter
, Medium=email
, and Campaign=[Month]_[Year]_newsletter
, plus Content=button_top
or textlink_bottom
to see which links were most effective.
Are you posting links on Facebook, Twitter, or LinkedIn? Use the tool to create specific links for each platform. For a Facebook post, you might use Source=facebook
, Medium=social
, and Campaign=[Product]_launch
. This helps you understand which social platforms drive the most traffic and conversions.
If you write a guest blog post on another website or have partners linking to you, create a specific UTM link. For a guest post on "Blog X", you could use Source=blog_x
, Medium=referral
, and Campaign=guest_post_[article_topic]
. This clearly shows how much traffic that specific external link sends your way.
On a landing page or in an ad, you might have multiple links or buttons pointing to the same destination. Use the UTM Content parameter to differentiate them. For example, a "Download Now" button might have Content=download_button
, while a "Learn More" text link has Content=learn_more_text
. This helps you A/B test the effectiveness of different CTAs.
Using a dedicated UTM tracking link builder offers several advantages:
Start building your tracked links today and unlock better insights into your marketing performance!
We hope this description helps you understand and use the tool effectively. If you have any questions or suggestions, please feel free to share them!